The app is available in countries like the U.S. and Australia but hasn't made it over to the UK yet. That has not discouraged British gamers who have found inventive ways to download the game.
In the coastal town of Plymouth, hundreds of users are scouting the city in search of Pidgey or Squirtle. Among the businesses that have been turned into "pokestops" is a local sex shop, the Private Shop.
A member of staff told The Plymouth Herald that people came into the store asking about Pokémon:
"I have noticed it," they said. "There were a few people last week who came in and they were talking about it.
"They came in and I didn't know what they were talking about, as I'm not really into games."
They remarked that no Pokémon products were available in the shop.
A Facebook group
for Pokémon trainers already gathered more than 600 members since the game's release and an official meetup has been scheduled for this Saturday.
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